Sport Business Major/Minor Requirements

An investigation of the principles of the sport and recreation business. 4 Semester Hours. (typically offered fall and spring semesters)

Planning and organizing sport and recreation events. Included will be facility management and legal considerations. Prerequisite: SPB 100 or permission of instructor. 4 Semester Hours. (typically offered fall and spring semesters)

This course explores basic concepts and the role analytics, business intelligence and new media play in sport. Throughout the course, discovery and communication of meaningful patterns in data are reviewed and applied to improve sport business performance. The course also explores the evolution of digital media technologies and their impact in sport business and considers tools to measure engagement and activity. Prerequisite: SPB 100 or permission of instructor. (offered fall and spring semesters). 4 Semester Hours.

Sport businesses succeed based upon their ability to generate revenue. Focusing primarily on ticket sales, this course examines the importance of sales to a sport organization, introduces the steps and strategies of the sales process, and looks at the legitimacy of sales as a career path. Prerequisite: SPB 100 or permission of instructor. 4 Semester Hours. (typically offered fall and spring semesters)

Sport Business majors must complete two practicums in two separate courses. A minimum of 60 work hours is required for the one semester hour practicum credit. Prerequisites: SPB 100 or permission of the instructor. 1 Semester Hour.

An overview of the role, theory and application of public relations strategies and techniques in the sport industry. Also considered is the application of marketing theory and sponsorship to the sport business. This course provides knowledge of product, price, promotion, place and distribution in a defined market segment. Prerequisites: SPB 100, SPB 210, and MKT 220 or permission of the instructor. 4 Semester Hours. (typically offered fall and spring semesters)

Sport Business majors must complete two practicums in two separate courses. A minimum of 60 work hours is required for the one semester hour practicum credit. Prerequisites: SPB 100 and SPB 290. (offered fall and spring semester) 1 Semester Hour.

Understanding the factors and ramifications of financial issues with respect to sport and recreation. Addressed will be economic principles, financial resource management, economic impact analysis, stadium financing and grant acquisition. Prerequisite: SPB 100, SPB 200, SPB 210, SPB 230, ACC 205 and junior/senior standing OR permission of the instructor. 4 Semester Hours. (typically offered fall and spring semesters)

Attention is focused upon sport business that crosses country borders. Aspects of the course will sensitize the student to the cultural and political nature of sport. Regional and global sport associations will be explained and discussed. Prerequisites: SPB 100, SPB 200, SPB 330 or permission of instructor. 4 Semester Hours. (typically offered fall and spring semesters)

This course introduces the legal environment of business. Major topics broadly covered in the course include business environment laws and ethics, torts, product liability, contracts, intellectual property, business organizations, negotiable instruments, and employment laws. 2 semester hours.

This course provides an introduction to marketing theory and its application by examining marketing decisions involving pricing, product and service offerings, distribution, and promotion. Also examined are the respective roles of market research and consumer behavior as they relate to marketing management. Prerequisite: BUS 100 or SPB 100 or permission of the instructor. 4 Semester Hours. (typically offered fall and spring semesters)

Study of the accounting cycle and generally accepted accounting principles including the preparation and analysis of financial statements. Typically offered fall and spring semester. 4 Semester Hours

An investigation of the principles of the sport and recreation business. 4 Semester Hours. (typically offered fall and spring semesters)

Planning and organizing sport and recreation events. Included will be facility management and legal considerations. Prerequisite: SPB 100 or permission of instructor. 4 Semester Hours. (typically offered fall and spring semesters)

Sport businesses succeed based upon their ability to generate revenue. Focusing primarily on ticket sales, this course examines the importance of sales to a sport organization, introduces the steps and strategies of the sales process, and looks at the legitimacy of sales as a career path. Prerequisite: SPB 100 or permission of instructor. 4 Semester Hours. (typically offered fall and spring semesters)

One of the following:

• SPB 199 Special Topics in Sport Business
• SPB 275 Sport Journalism
• SPB 305 Travel Seminar
• SPB 320 Recreation Management
• SPB 370 Intercollegiate Athletic Administration
• SPB 380 Sport Entrepreneurship
• SPB 399 Special Topics in Sport Business 
• SBP 400 Independent Study
• SPB 430 Advanced Sport Sales
• SPB 494 Honors Project
• SPB 499 Internship in Sport Business