Thinking about careers with a media major? A media major at the University of Mount Union helps you build real-world skills in storytelling, strategy, production, and analytics, ensuring that you can stand out in newsrooms, creative studios, agencies, and on digital platforms. Whether you’re dreaming of front-facing roles or behind-the-scenes work, our media degree equips you to turn ideas into content that reaches audiences and delivers results. Below, explore careers in media, the skills you’ll learn with a media major, and how internships and networking can jump-start your path.
Career Paths You Can Pursue
Graduates find career opportunities in digital media across many industries. Popular roles include content strategist, social media manager, multimedia journalist, public relations specialist, copywriter, producer, videographer, podcast host, and digital marketing analyst. Many alumni are thriving in corporate communications, nonprofit outreach, and community relations. According to the Bureau of Labor Statistics, the average salary for media and communications workers in 2024 was $70,300.
As audiences and technology evolve, new careers in media continue to grow. Think influencer marketing, audience development, UX writing, AR/VR storytelling, creator economy management, and data-driven content optimization. Employers value pros who can match brand voice to measurable outcomes across platforms—exactly what our media degree helps you do.
- Video producer or videographer: event livestreaming, multimedia marketing professional, careers in film or professional sports, commercial and corporate promotions
- Journalism: reporting, editing, investigative projects, and production for broadcast or digital outlets
- Digital content: branded storytelling, SEO content management, community moderation, streaming and on-demand production
If you’re exploring careers with a media major, these paths show how flexible your options can be. With strong career opportunities in digital media, you can tailor your journey to fit your strengths and interests.
Skills You’ll Build in the Media Major
Our dynamic coursework trains you to think critically so that you can evaluate sources, understand audience needs, and measure message impact. You’ll practice ethical decision-making and develop content strategies that work across platforms.
Technical training covers video and audio production, lighting, editing, graphic design, and content management systems. You’ll use industry tools for post-production, social scheduling, and analytics to create professional-grade work.
Communication and storytelling are at the core. You’ll build skills in interviewing, scriptwriting, narrative structure, and persuasive messaging. Teamwork, project management, and presenting help you lead creative projects with confidence.