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Strategic Plan

DEVELOP STRATEGIC PARTNERSHIPS

Although, historically, many colleges and universities, especially small, private institutions, have chosen to go it alone when facing periods of challenge, modern times demand a shift in strategy. While the volatility of the higher education environment has rendered many institutions vulnerable, Mount Union is committed to transcending the barriers as we pave the way for student success. A partnership evolution may be the catalyst for not only surviving but thriving in the higher education arena.

A student working with a patient in a PA classroom

STRATEGIC ACTION #1

Partner with employers to explore programmatic development based on their training, continuing education, and degree-required needs.

Action Owner
William Cunion

Learn More About Continuing Education

2025-2026 GOALS AND UPDATES

Goal #1
Engage advisory board members in fundraising efforts around focused academic areas (engineering, business, DSAI) and current sponsors to explore larger opportunities.

Goal Owner
Logan Aguiniga

Fall 2025 Update
We identified opportunities for support within the School of Engineering and worked with advisory board members to engage them in these initiatives. In addition, the advancement team attended and presented at the first Data Science and Artificial Intelligence Advisory Council meeting on November 19.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

2025-2026 GOALS AND UPDATES

Goal #2
Increase exposure and continue to build agreements for graduate credit continuing education by expanding partnerships like those with the Stark County Educational Service Center, SHAPE, Canton Chamber of Commerce, and the Bluecoats while also expanding our reach to the educational service centers of other counties and beyond.

Goal Owner
William Cunion and Bryan Boatright

Fall 2025 Update
We have focused on expanding our partnerships with the Stark County Educational Service Center (ESC) and the Canton Regional Chamber. This creates exposure to local employers and educational institutions to allow us to grow beyond the connections we have created at Mount Union. Additionally, this allows us to "test" whether or not we can handle the volume needed to provide proprietary training, continuing education, and degree-required needs to local businesses and schools. We recently implemented Ellucian Instant Enrollment to help segment these ventures from the traditional student information system and Self-Service as a quick way for non-students to register, pay, and start trainings. This is live but still in the testing phase.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

Students leaving a local eatery with frozen yogurt

STRATEGIC ACTION #2

Enhance community and corporate partnerships, explore co-branding opportunities, and leverage our alumni network to allow for more community-engaged research and experiential learning for students.

Action Owners
Logan Aguiniga and Patrick Heddleston

Learn More About Alumni Engagement

2025-2026 GOALS AND UPDATES

Goal #1
Review and explore new and creative opportunities for the improvement and expansion of summer camps and conferences.

Goal Owner
John Frazier

Fall 2025 Update
An effort has been made to expand summer camps and conference business. As an example, during the summer of 2025, the University of Toledo held its pre-season football camp on campus, bringing all players, coaches, and program personnel of the team. Additionally, increased activities are being targeted during the academic year as well.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

2025-2026 GOALS AND UPDATES

Goal #2
Continue to maintain and grow corporate sponsorships as a means of enhancing funding and brand recognition.

Goal Owner
Logan Aguiniga

Fall 2025 Update
We are currently working to secure sponsorships for the upcoming 2026 Schooler Lecture and continuing to expand our list of athletic sponsors. In addition, we assisted with communications to sponsors supporting the community initiative to “Light Up Alliance” at the corner of Union Avenue and State Street.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

2025-2026 GOALS AND UPDATES

Goal #3
Continue to foster community partnerships with and through the Alliance Commons, Regula Center, and ArtsinStark.

Goal Owner
Abby Schroeder

Fall 2025 Update
These partnerships are going well, and the Alliance Arts Council was created with Mount Union's leadership. We have room for growth regarding the involvement of alumni and increasing community-based research.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

2025-2026 GOALS AND UPDATES

Goal #4
Raise funds for various service-related projects – Fall Orientation service projects, the Wilderness Trip, Raiders Cove, the Commons, and general Regula Center programming – via grants, individual donor meetings, and additional support for existing endowed funds.

Goal Owner
Abby Schroeder

Fall 2025 Update
The Alliance Commons has been a successful project and has been well funded by local grant support. The Wilderness Trip’s 50th anniversary celebration was a success, and follow-up fundraising is currently taking place. We have room for growth with Fall Orientation and other outreach projects.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

2025-2026 GOALS AND UPDATES

Goal #5
Partner with the Alliance Arts Council to launch a month-long arts celebration in Alliance in the spring of 2026.

Goal Owner
Missie Gardner

Fall 2025 Update
This is near completion. The University is a partner in the effort with a designated seat on the council. Other organizations that will be represented on the council include the Alliance Symphony Orchestra, Carnation City Players, City of Alliance, Gallery Space, Mount Union Alliance Chorale, and Shakespeare at the Castle. There will also be a number of at-large representatives. The institution is serving as a sponsor for the spring event, although the first may be delayed until 2027 as the organization takes the necessary steps to build its structure and governance. The council has developed a mission, core values, and a logo; is developing its bylaws; and will soon begin pursuing 501C3 status. Inaugural officers have been selected; the University's representative, Missie Gardner, will be serving as the council's first president. The University's visual and performing arts events will be promoted through the council's efforts alongside those of other organizations in the city.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

A local band performing in the Alliance community

STRATEGIC ACTION #3

Partner with regional officials and community leaders to foster continued collaboration and enhance Alliance and its offerings.

Action Owner
Gregory King

Learn More About Alliance

2025-2026 GOALS AND UPDATES

Goal #1
Continue conversations with city and business leaders and MKSK consulting to develop a plan for improvements in Alliance.

Goal Owner
Gregory King and Patrick Heddleston

Fall 2025 Update
Although there hasn’t been much forward momentum related to this project, conversations continue to take place with developers about ideas for the community. No plans have been considered for the State Street and Union Avenue intersection at this time.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

A student working in a criminal justice lab

STRATEGIC ACTION #4

Collaborate with other institutions to offer academic pathways to enhance affordability and reduce the time it takes to earn a degree.

Action Owners
Bryan Boatright and William Cunion

Learn More About Pathways and Articulations

2025-2026 GOALS AND UPDATES

Goal #1
Continue the expansion of our College Credit Plus offerings as a pathway to enhancing affordability.

Goal Owner
William Cunion

Fall 2025 Update
Now that we have a full-time position dedicated to College Credit Plus, we have been able to focus attention on this area in ways that were not possible before. We have increased the number of schools with which we partner and the number of students we serve at each partnership. This is accomplished through a continuous attempt to support offerings that will be meaningful to students as they apply to colleges. Additionally, we have placed a greater focus on our partnerships with private high schools. These schools are often greater feeder schools to Mount Union. By exposing these students to a Mount Union education, we have seen an increase in interest in attending the University by these students.

Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.