Strategic Plan

POSITION THE INSTITUTION FOR DISTINCTION

Mount Union has realized a well-earned strong standing among institutions of higher education, yet the ability to shape and share the unique and compelling stories of our exceptional university and student experience has never been more critical. By highlighting what makes us truly distinct – our people, academic programs, athletics, rankings, facilities, offerings, and more – we will be poised to position ourselves as a top choice in Northeast Ohio and, eventually, extend our reach regionally.

A student utilizing a SIM baby in the nursing lab

STRATEGIC ACTION #1

Continue to implement a brand and campaign that defines Mount Union’s distinctiveness.

Action Owners
Caitlin Clark and Dominic Golembiewski

Learn More About the Show Up Campaign

2025-2026 GOALS AND UPDATES

Goal #1
Improve the University’s digital presence by implementing SEO-driven content strategies – including pillar and content cluster pages – while enhancing user experience and backend performance through CMS upgrades, streamlined content management, and server optimization.

Goal Owner
Caitlin Clark and Dominic Golembiewski

STRATEGIC ACTION #2

Build our brand presence on campus through an environmental marketing strategy that highlights our students and alumni.

Action Owners
Caitlin Clark and Dominic Golembiewski

Read Student and Alumni Spotlights

2025-2026 GOALS AND UPDATES

Goal #1
Expand environmental marketing initiatives into the Kolenbrander-Harter Information Center and other areas as requested by the President’s Council, including the outside of the McPherson Academic and Athletic Complex, Beeghly Hall (second floor), the Office of Student Affairs, and the Center for Data Science and Artificial Intelligence, while also meeting various athletic team requests.

Goal Owner
Caitlin Clark, Dominic Golembiewski, and Patrick Heddleston

STRATEGIC ACTION #3

Showcase our people, academics, campus, facilities, digital learning, athletics, and student experience through various marketing channels.

Action Owners
Caitlin Clark and Dominic Golembiewski

Learn More About Athletics

2025-2026 GOALS AND UPDATES

Goal #1
Modernize our virtual tour in partnership with EAB to implement several needed updates.

Goal Owner
Caitlin Clark and Dominic Golembiewski

2025-2026 GOALS AND UPDATES

Goal #6
Install a new State Street digital sign and develop a communication strategy for its use, including the overhaul of the existing Digital Signage Policy, training in the Watchfire system, completion of templates, creation of a content calendar, and launch of messaging.

Goal Owner
Missie Garder and Patrick Heddleston

STRATEGIC ACTION #4

Strive for campus-wide and student-centered excellence in ways that establish us as the top choice among comprehensive private regional universities in Northeast Ohio.

Action Owner
Greg King

Learn More About Rankings and Accolades

2025-2026 GOALS AND UPDATES

Goal #1
Continue to position Mount Union as a leader in artificial intelligence by integrating AI across academic programs, enrollment strategies, and campus-wide innovation and information technology initiatives.

Goal Owner
Caitlin Clark, William Cunion, and Tina Stuchell