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Strategic Plan

GROW ENROLLMENT STRATEGICALLY

Demographic declines, coupled with fierce competition and questions regarding the value of a college degree, continue to impact higher education. We must position ourselves for enrollment stability and planful growth in order to adapt and succeed. This challenging environment demands that we focus on strategic steps that enhance the undergraduate and graduate student experience, whether delivered on campus or online, and rally as a community to actively further our enrollment efforts.

Two students looking at a laptop at an outdoor table

STRATEGIC ACTION #1

Stabilize the institution’s total enrollment and develop a plan for future enrollment growth.


Action Owner
Caitlin Clark and Rodney Dick
   

Learn More About Admission

2025-2026 GOALS AND UPDATES


Goal #1
Secure an incoming new student class – first-year, transfer, and international – of 675.

Goal Owner
Caitlin Clark

Two students sitting on a bench alongside the Campus Lakes

STRATEGIC ACTION #2

Make every possible effort to keep a Mount Union education financially and academically accessible to new and returning students of all backgrounds.


Action Owner
Logan Aguiniga, Caitlin Clark, William Cunion, and Patrick Heddleston
   

Learn More About Tuition and Aid

2025-2026 GOALS AND UPDATES


Goal #1
Develop a strategy and continue to monitor developments related to federal regulations and reporting obligations, such as Financial Value Transparency/Gainful Employment Reporting, loan default rates, and the Reconciliation Bill.

Goal Owner
Caitlin Clark

A student and professor in a data science class

STRATEGIC ACTION #3

Explore new and elevate existing programs – academic, athletic, and co-curricular – that are relevant, drive enrollment, and ensure success after graduation.


Action Owner
William Cunion, John Frazier, and Michael Parnell
   

Learn More About Academics

2025-2026 GOALS AND UPDATES


Goal #1
Implement significant updates to the undergraduate curriculum, focusing on the Integrative Core, PACE Process, and AI integration.

Goal Owner
William Cunion

A student painting a mural on Eells Art Center

STRATEGIC ACTION #4

Enrich the campus, its properties, and its perimeter to provide a modern and engaging experience for all students.


Action Owner
Patrick Heddleston and Lee Smith
   

Learn More About Campus

2025-2026 GOALS AND UPDATES


Goal #1
Optimize space utilization in institutional housing to accommodate the increased number of students residing on campus and assess future needs to allow for residential planning.

Goal Owner
John Frazier