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Strategic Plan

GROW ENROLLMENT STRATEGICALLY

Demographic declines, coupled with fierce competition and questions regarding the value of a college degree, continue to impact higher education. We must position ourselves for enrollment stability and planful growth in order to adapt and succeed. This challenging environment demands that we focus on strategic steps that enhance the undergraduate and graduate student experience, whether delivered on campus or online, and rally as a community to actively further our enrollment efforts.

Two students looking at a laptop at an outdoor table

STRATEGIC ACTION #1

Stabilize the institution’s total enrollment and develop a plan for future enrollment growth.


Action Owner

Caitlin Clark and Rodney Dick
   

Learn More About Admission

2025-2026 GOALS AND UPDATES


Goal #1
Secure an incoming new student class – first-year, transfer, and international – of 675.


Goal Owner

Caitlin Clark


Fall 2025 Update
The current first-year deposit number is strong in comparison to 2024 and 2025. While it trails behind 2025, the admit pool is healthy and provides the opportunity for the team to yield at a higher rate than in years past. The transfer pool shows promise as well, with early admit and deposit numbers ahead of recent years. The international pool continues to shrink, and with recent travel bans, we find ourselves in a challenging position.


Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

Two students sitting on a bench alongside the Campus Lakes

STRATEGIC ACTION #2

Make every possible effort to keep a Mount Union education financially and academically accessible to new and returning students of all backgrounds.


Action Owner

Logan AguinigaCaitlin Clark, William Cunion, and Patrick Heddleston
   

Learn More About Tuition and Aid

2025-2026 GOALS AND UPDATES


Goal #1
Develop a strategy and continue to monitor developments related to federal regulations and reporting obligations, such as Financial Value Transparency/Gainful Employment Reporting, loan default rates, and the Reconciliation Bill.

Goal Owner
Caitlin Clark


Fall 2025 Update
Kathleen Thomas, our assistant vice president of student financial aid, is participating in the Executive Leadership Program of the National Association of Student Financial Aid Administrators (NASFAA). In addition, the financial aid team is engaging in additional professional development opportunities to strengthen their expertise. Together, the entire team continually monitors updates from Federal Student Aid (FSA), the Ohio Association of Student Financial Aid Administrators (OASFAA), NASFAA, and daily industry news to stay current on evolving federal regulations and reporting requirements.


Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

A student and professor in a data science class

STRATEGIC ACTION #3

Explore new and elevate existing programs – academic, athletic, and co-curricular – that are relevant, drive enrollment, and ensure success after graduation.


Action Owner

William Cunion, John Frazier, and Michael Parnell
   

Learn More About Academics

2025-2026 GOALS AND UPDATES


Goal #1
Implement significant updates to the undergraduate curriculum, focusing on the Integrative Core, PACE Process, and AI integration.

Goal Owner
William Cunion


Fall 2025 Update
Revisions to the Integrative Core are on schedule for a launch in the fall of 2027. The faculty has passed a new, and much improved, set of undergraduate learning goals. In addition, a new general education program is being built that more intentionally aligns with UMU's mission and includes essential skills and experiences that students have requested, such as working with emerging technologies and developing AI literacy. The PACE process continues to emerge as an important tool for departments and programs for planning and quality improvement by aligning the assessment of student learning, evaluation of operations, curriculum planning, and budgeting. This work is vital for faculty and programs as it ensures equitable teaching loads, guides the development of new academic initiatives, and determines the long-term sustainability or discontinuation of programs based on strategic institutional needs.


Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.

A student painting a mural on Eells Art Center

STRATEGIC ACTION #4

Enrich the campus, its properties, and its perimeter to provide a modern and engaging experience for all students.


Action Owner

Patrick Heddleston and Lee Smith
   

Learn More About Campus

2025-2026 GOALS AND UPDATES


Goal #1
Optimize space utilization in institutional housing to accommodate the increased number of students residing on campus and assess future needs to allow for residential planning.

Goal Owner
John Frazier


Fall 2025 Update
Planning is already underway for the fall 2026 housing lottery, and the university will be limiting the number of buy-out spaces available for paid singles. Returning students will be encouraged to pair up to ensure enough room for incoming students, though those who prefer a single room will still be able to request one if space permits.


Fall 2025 Updates reflect progress on strategic plan goals through December 31, 2025. Goals are at different stages of advancement, and varying levels of progress are expected as priorities are balanced over time.